George builds companies and teams that use human-centered insights to power products, user experience, and brands.

But, really, who is George?

The fuzzy part: A leader with a unique blend of operational experience founding multimillion-dollar companies, building and managing creative teams, and applying human insights to inform product development, user experience, and brand creative. With equal parts humor and a calm, measured approach, he has a track record of leading the creative process and bringing projects to life. He’s most excited about undertakings that employ rich, insightful, storytelling in service of addressing some of the critical challenges facing us in food, energy, health, and education.

Getting down to brass tacks: George is a co-founder of Sun Basket, the U.S.'s #1 organic, healthy meal kit service that grew from 0 to 300M in annualized revenue and profitability in four years. Previous to Sun Basket, he built and led creative content teams, grew and managed online communities with millions of users, delivered hours of network TV and corporate programming, wrote and directed an independent feature film, and produced a live innovation seminar parody.

Keywords for the algorithms out there: Creative team development and management, brand storytelling, design thinking process, user experience, operations, team building, online communities, video production, copy-writing, and project producing.