Delicious - From Social Bookmarking to Content Curation & Discovery

In the summer of 2011, I joined Delicious as the content and community manager on the team taking the Delicious platform over from Yahoo! Our late September relaunch was the first step in developing Delicious beyond social bookmarking tool into a whole new experience with a renewed focus on collecting the best of the web to improve the discovery experience. The challenges of this evolution have meant addressing a passionate legacy userbase while still positioning ourselves to develop for future objectives.

After moving past the transition from Yahoo!, we are finally orienting Delicious in the direction of the curation and discovery experience that our team is passionate about. With some secret product developments scheduled to launch in Spring 2012, we're excited about continuing the Delicious metamorphosis.

Check out my Delicious Profile, d.me/gnachtrieb, and then come join in on the fun!

zannel - media micro-blogging

In 2006, I joined Zannel (a mobile media micro-blogging platform) as their, "creative content and community manager." In the subsequent three years we grew our community from a thousand registered users to well over a million and half.

How did we do it? Well, a number of magic ingredients were essential ranging from well placed advertising, targeted marketing programs, and rapid product development lead by a great team of developers and designers. A few of the things I contributed to the effort included:
* blog and newsletter copy-writing
* developing community standards & launching and managing offshore content moderation teams
* proposing user retention programs
* editorially programming and featuring content
* managing a very diverse userbase with burgeoning topics, activities, and narrative experiments
* creating humorous videos to announce new product features, advertise new premium applications for the likes of Dane Cook and Keith Urban, as well as document live promotional events.

Here's what Zannel looked like before the platform was purchased by AVOS: